The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago.
Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.”
This is a guide that will help you understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about building your brand online and keeping it safe, this is something you should not ignore.
What is Negative SEO?
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms:
Hacking your website
Building hundreds or thousands of spammy links to your website
Copying your content and distributing it all over the internet
Pointing links to your website using keywords like Viagra, poker online, and many others
Creating fake social profiles and ruining your reputation online
Removing the best backlinks your website has
Is Negative SEO a Real Threat?
Yes, no doubt about that. Negative SEO is real, and numerous websites have had to deal with this problem. Preventing it is much easier than fixing it.
Read more: http://www.entrepreneur.com/article/231697#ixzz2uUzVjXyF
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